Brand partnerships are nothing new, so Dunkin’ was looking for a different and intriguing way to get their fans excited about their new Oreo flavors.
Awards:
2019 Cannes Lions - Shortlist Social & Influencer
2019 Art Director’s Club - Merit Interactive Single Twitter. Interactive Craft in Online/Mobile Content Strategy
2019 Webby Award - Honoree Best Use of Social Media
2019 One Show - Shortlist Integrated Co-Promotions, Innovation in Social Media, Social Engagement – Community Building, Social Post Campaign
2019 New York Festivals - Finalist Best Use of Partnerships
2019 D&AD Awards - Shortlist Digital Marketing Use of Social Media