Most of my work at TikTok fell into two buckets.
I consulted with brands and agencies as they developed creative content designed to succeed on TikTok. I collaborated in developing campaigns that successfully leaned into music, trends, community, user-generated content, and more.
2. I contributed to the foundational brand identity of TikTok For Business. This included establishing tone of voice, creating style guides, crafting vertical marketing narratives, developing product marketing narratives, delivering content marketing materials, and orchestrating industry event activations.
Some brands I helped:
And beyond…
A closer look at Coach:
Coach wanted to authentically lean into TikTok and promote Coach Re(Loved), a line of beautifully refurbished, pre-owned handbags. We assisted them in identifying the right TikTok communities to engage with, such as #SustainableFashion, and brainstormed ideas for behind-the-scenes content to showcase the care and craftsmanship that go into Coach Re(Loved) bags.
Two examples of TikTok for Business brand work:
CommunityToks: Being an authentic community member, rather than an advertiser, on TikTok.
Through CommunityToks, we presented a whole new [and way more effective] way to not only reach, but create alongside new and existing audiences. Learn more from the blog post here.
Which helped people like Marvin get it.
Good looks, Marvin.
Creative Codes - Creative rules for every brand to live by on TikTok.
We wrote and produced fun, easy to understand content that help brands learn six principles for creating effective ads on TikTok—all backed by data. The goal was make it easy as possible for clients to get inspired and feel empowered to bring their brand to life on TikTok.
I included examples two examples below, but if you’d like to learn more about all six codes, find the full rundown in the blog post here.